Clean Beauty, Make Up & Perfume Marketing Trends for Brands in 2024
The search for “clean beauty” and demand for beauty brands to “do better” at protecting our skin and our planet surged in 2020, with an... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Dietary Supplements Marketing Strategies & Ecommerce Trends
The dietary supplements ecommerce sector in the US has seen significant growth in recent years, driven by a global shift towards health... Continue reading...
Digital Marketing Trends In Travel & Tourism
Like digital marketing, travel and tourism is an industry which is constantly evolving be that due to emerging consumer trends, destination... Continue reading...
Love Island: Are You Grafting After It?
Love Island UK season 11 launched June 3rd, the OG of the many spin offs in various locations and despite the USA’s very own season set to... Continue reading...
Are ad fraud prevention measures favoring big spenders?
Whether you work in digital advertising directly as a media planner/buyer or are incorporating digital ads into your in-house marketing strategy... Continue reading...
TikTok Ban USA: Sell? Ban? Sue? Which Rumors Are True?
Yes, it’s true. The USA has recently approved a legislation creating a law which bans TikTok (a Bytedance owned social/entertainment... Continue reading...
Global Giveaway: Free Digital Marketing Training for Purpose-Driven Brand Teams
Well hello there! Guess what? We at ThoughtShift - the award-winning digital performance marketing wizards known for collaborating with... Continue reading...
ThoughtShift is a 2024 Google Ads Premier Partner Agency
We’re delighted to announce that the hard work of our PPC consultants has been rewarded, with ThoughtShift retaining its Google Premier... Continue reading...
How to Track On-Site Search Terms in Google Analytics 4
Google Analytics 4 reports on on-site searches by default; however, it does not automatically report the specific search terms used by visitors.... Continue reading...
Future-Proof Your Google Analytics 4 Property for GDPR Compliance
With data privacy regulations like the UK GDPR becoming increasingly stringent, ensuring compliance with data protection laws is paramount for... Continue reading...
The Future of Email in 2024: 7 Up-and-Coming Email Marketing Trends
As consumer behaviour and technology are constantly changing, marketers must stay up-to-date with new trends to ensure their digital marketing... Continue reading...
The Role of Artificial Intelligence in Enhancing Data-Driven Marketing Campaigns
In the dynamic world of marketing, where the landscape is constantly evolving and consumer behaviours are shifting rapidly, data has emerged as... Continue reading...