The Situation
A leading furniture rental company (sister to Berkshire Hathaway company, CORT) wanted to increase sales leads across the UK without increasing their Google Ads advertising spend.
Sales lead generation increased by 213%
The Solution
- Keyword research identified opportunities to rank for relevant keywords like “furniture rental”
- Meta data and content optimisation applied the target keywords to title tags, meta descriptions and page copy
- Engaged in landlord, interior design and student forums to build links back to the site whilst reaching target audiences
- Gained a number of high authority links through outreach to university and government websites
- Created dedicated landing pages and optimised them for specific organic campaigns
- The existing Google Ads campaign was analysed and restructured for top terms at campaign level and segmenting by match type to control media spend and increase visibility
- Phrase match campaigns were paused and replaced by ‘Broad Match Modifier’ match types
- Individual campaigns were created to target London users
- Created new ad copy and performing A/B testing
Our integrated SEO and PPC campaign generated some really great results including an increase in lead generation by 213%, number 1 organic rankings in Google and decreased cost per lead by 79%. We have a great relationship with ThoughtShift and with the collaboration of our in house team this has led to our CIM Marketing Excellence Award win!
- Laura Shepherd, Senior Marketing Manager at Roomservice by CORT
The Results
- Sales lead generation increased by 213% within 6 months
- Ranked #1 in Google for “furniture rental” and “rent furniture” within 6 months
- Organic traffic up 103% year on year
- Organic leads up 143% year on year
- Cost per lead decreased by 79% within 6 months
- Overall PPC spend across the campaign decreased by 16%
- Winner of the Marketing Measurement Performance Award from the Chartered Institute of Marketing
