The Situation
A luxury holiday home lettings agency in South Devon who wanted to increase bookings and expand their portfolio of properties.
Record-breaking
SEO & PPC
revenue & ROAS
The Solution
- Audience research & buyer persona creation
- Keyword research, analytics data analysis and competitor insight analysis
- Organic marketing strategy – to increase visibility of the website amongst target audience of new potential clients and property owners including;
- Meta data optimisation of the home page, location pages, property pages and collection pages
- SEO content optimisation across 20 key location and property pages
- Technical SEO optimisation recommendation to improve Core Web Vitals score
- Paid Search marketing strategy – to gain top positions in the Google Search results, increase brand awareness and drive bookings including;
- Segmented location text ad campaigns with tailored ad copy and assets.
- Segmented text ad campaigns targeting keywords around specific property amenities and requirements, with tailored ad copy and assets
- Brand awareness discovery campaign
- Seasonal text ad campaigns with tailored ad copy, landing pages and assets
- Property Owners lead generation campaign
The Results
- 40% growth in the number of organic keyword rankings in the first 6-months
- 33% increase in organic search impressions
- 49% increase in organic search clicks
- 10% year on year increase in online revenue
- 18 x return on Google Ads spend achieved in the first 6-months
- Achieved 28 new page 1 rankings for target keywords
- Increase rankings for 103 target keywords