Our team

ThoughtShift was founded by AJ Coutts and Helen Trendell in 2011. Meeting in the early 2000s as the first ever digital marketing team members at a global health insurance company, the pair moved from London to Brighton to start ThoughtShift from Helen’s spare room. Now with a clutch of prestigious awards, ThoughtShift has expanded to Los Angeles and grown to a highly experienced team of digital marketing experts supercharging digital performance for prosperity, people and planet.

AJ

AJ

Co-Founder & Managing Director

AJ's Profile
Helen trendell

Helen Trendell

Co-Founder & Managing Director

Helen's Profile
Christina

Christina Smith

VP of Paid Media

Christina's Profile
Paul

Paul Goodwin

Creative Director

Paul's Profile
Anne Charlotte

Anne-Charlotte Fleury

Digital Analytics Architect

Anne-Charlotte's Profile
Georgina Gorringe

Georgina Gorringe

Digital Marketing Architect

Georgina's Profile
Tom Ward

Tom Ward

Digital Marketing Architect

Tom's Profile
Pinky

Pinky Lee

Paid Media Architect

Pinky's Profile
PPC Services

Our values

ThoughtShift’s values shape everything we do and how we do it:

  • SMART – We are committed to mastering data-driven digital marketing strategies that amplify positive impact for our clients and the communities they serve. ​
  • FRIENDLY – We believe in open, honest and friendly relationships with our clients and partners to empower collaboration towards a better future for all.
  • FOCUSED – We are laser focused in supercharging digital performance for prosperity, people and planet in every action we take and every recommendation we make.
ThoughtShift Team Values

Our purpose, mission, vision & goals

ThoughtShift’s purpose is supercharging digital performance for prosperity, people and planet.

Our mission is mastering data-driven digital marketing strategies that amplify positive impact.

Our vision is a world where digital marketing mastery empowers purpose-driven brands to collaborate globally towards a better future for all.

Our goals are empowering better marketers, empowering better data-driven digital marketing and empowering better financial, social and environmental performance.

Collaborating with innovative purpose-driven ecommerce, travel and wellness brands since 2011, we love crafting data-driven digital marketing strategies that connect conscious consumers with B2C/D2C and B2B products and services that are good for people and planet.

Google premier partner agency 2024 CIM winner for marketing performance measurment CIM winner 2018 Best use of digital marketing CIM winner for marketing performance measurment