Sunsetting Universal Analytics and What It Means For You
If you’ve seen a message from Google about the sunsetting of Universal Analytics urging you to move to Google Analytics 4, we’ve outlined... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Why Buyer Personas Are Still Important in 2022
Reaching your target audience successfully is one of the most challenging tasks you'll face as a marketer. The primary purpose of digital... Continue reading...
What Social Media Platforms Fit Your Retail Marketing Needs?
Online and omnichannel retail efforts are continuing to see growth across the global marketplace. However, this also means there’s likely to... Continue reading...
Ecommerce Email Marketing: Mailchimp vs Klaviyo Compared
Email marketing is essential for business success. The advantages of adopting efficient email strategies are immense. Email marketing enables... Continue reading...
How to Capture Search Interest for Black Friday with Google Ads
With ‘Black Friday deals’ getting 1.5 million searches on Google in the UK in November 2021 and searches for certain products on ‘sale’... Continue reading...
How to Manage Your Budget for Black Friday
You have an idea of what queries you want to be visible for over Black Friday (if not we can help you with your PPC keyword strategy for Black... Continue reading...
Google Ads Black Friday Checklist
Wondering if you're ready for Black Friday? Find out by ticking off our 4-point Google Ads Black Friday checklist infographic. Can you answer... Continue reading...
The Importance of Transparency in Health Digital Marketing
In a post-COVID world, digital marketing is a critical tool that helps people make important health and wellness choices. These decisions... Continue reading...
Best Social Media Management Software for Ecommerce
It is now essential for enterprise-level organisations to have a robust social media presence. Social media can help you build relationships... Continue reading...
Naming a Health or Wellness Brand? Don’t Make These Mistakes!
Health and wellness digital marketing is a high value industry, and because of the need for trust and the intricacies of the Google algorithm,... Continue reading...
Why You Need a Local Level Marketing Strategy
While large corporations spend an enormous amount of money marketing to wide audiences, for smaller to mid-size businesses, this strategy... Continue reading...
Best Enterprise Ecommerce Platforms for Scalable Growth
Your ecommerce platform serves as the foundation of your online store. Enterprise ecommerce software integrates with key business tools and... Continue reading...