Insight is POWER
Data is great. You can get lost in Google Analytics for hours pulling all sorts of interesting statistics about how users interact with your... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Better Understanding Your Audience With Google’s Consumer Barometer
Although the concept of digital marketing has some people thinking of mysteriously technical algorithms and software, just like traditional... Continue reading...
Social Media Profile Optimisation: Character Limits
With the online audience of today predominantly browsing the web and various apps on mobiles and tablets, there is a much smaller screen space... Continue reading...
How To Adhere To Google’s Quality Guidelines And Avoid Panda Penalties
Last month a number of sites reported a sudden drop in their traffic which would tend to indicate that Google had released a fresh algorithm... Continue reading...
ThoughtShift Named as Finalist in Four Drum Search Award Categories
ThoughtShift has been shortlisted across four categories in The Drum Search Awards 2015. The four nominations were for SEO and PPC campaigns... Continue reading...
What are the SEO Implications of Google and Twitter’s latest partnership?
Search Engine Optimisation is fundamentally about making websites show up in the top of search engines. It involves a lot of work, trust and... Continue reading...
Through the Keyhole – Google Shuts the Gate on Doorway Pages
Amidst the furore surrounding Google's Mobile-Friendly Update, dubbed Mobilegeddon by those keen to turn an algorithm update into a scare story... Continue reading...
eCommerce Furniture Industry Trends: is Furniture Behind the Rest of Retail?
Recent research has shown that an improving housing market and a more design orientated customer has driven growth in the furniture industry.... Continue reading...
ThoughtShift and Roomservice by CORT Win CIM Marketing Excellence Award 2015
ThoughtShift has won the Marketing Performance Measurement category of the CIM Marketing Excellence Awards for a digital marketing campaign... Continue reading...
The Google Mobile Friendliness Update Impact
It has finally arrived, the 21st April has been and gone, the Mobile Friendliness Update was rolled out by Google. Did you feel it? ... Continue reading...
What Impact Did Black Friday Have On eCommerce Sales?
Retail and eCommerce as we know it is ever changing, it’s probably why we like it so much because nothing is ever the same. The market place... Continue reading...
The CTR impact of seller ratings
I think we’d all agree that positive reviews of a product or company increases the likelihood that we will purchase that particular product or... Continue reading...