Scaling Facebook Campaigns: Avoid This Pitfall!
As with any paid media campaign, some Facebook ads perform better than others depending on the placement, ad copy and targeting used. But what... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
The Consumer Appetite for Food eCommerce: Online Grocery Trends
Amazon recently announced a partnership with Morrisons to add an online grocery shopping service to their vast repertoire, with the service... Continue reading...
Touch Points: How to Keep Customers and Influence Them
Measuring touch points is the stepping stone to being able to influence customers at each stage of the buying process. This can be achieved by... Continue reading...
Facebook and the Future of Social Commerce
Facebook’s ongoing integration of eCommerce capabilities is setting a strange precedent for online shopping. We’ve seen many eCommerce... Continue reading...
The Big Luxury eCommerce Opportunity And Who’s Already Taking It
Luxury is described by the Oxford Dictionary as “a state of great comfort or elegance, especially when involving great expense”. The... Continue reading...
The End Of Right Hand Side Ads In Google Search Results
Google have very recently announced (through reliable sources) that they will no longer be serving text ads on the right hand side of Google... Continue reading...
How to Use Post-Demographic Data to Increase eCommerce SEO Revenue
On average, the ThoughtShift team increases eCommerce SEO revenue by 77% year on year, resulting in jumps in eCommerce SEO sales of anywhere... Continue reading...
ThoughtShift and WOLF Named as Finalists in the CIM Marketing Excellence Awards 2016
Digital marketing agency ThoughtShift has been shortlisted for work with luxury watch winder and jewellery storage brand WOLF in the Digital –... Continue reading...
3 Big Online Retail Trends (and Stats) for 2016
Let me spare you the clichés and reiteration of trends like “year of mobile” or “the importance of a fluid multichannel experience”.... Continue reading...
3 Unbelievably Effective eCommerce SEO Strategies
From increasing the sales and enquiries of 300+ websites, we've learned a thing or two about what actually increases eCommerce SEO revenue.... Continue reading...
What to Expect from Google’s New Penguin Live Algorithm Update
Another year another algorithm update. We know Google don't like to rest on their laurels too long, lest the internet starts doing things... Continue reading...
How to get rid of PayPal referrals in Google Analytics
Occasionally you may find that if users are paying by PayPal (or any other pay provider where users are taken offsite to pay, for example Sage... Continue reading...