Google My Business vs. Google Brand Pages – What Listing Should You Have?
With the constant updates to Google My Business and Google Brand Pages over the last 3 years, it’s been difficult to understand exactly... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Local Ranking Factors on Mobile vs. Desktop
Google My Business frequently defies logic when it comes to ranking factors for local businesses. In this blog post, I will discuss the ranking... Continue reading...
Rich Cards & The Evolution of Google Search
Last month our friends at that big friendly search company unveiled their latest brainwave for richer and more engaging search results: Rich... Continue reading...
Does Video Have the Power to Engage Your Audience and Deliver ROI?
Video, the very current dilemma. Do you take that step and invest in one of the fastest growing internet trends, or wait it out and hope your... Continue reading...
5 Fantastic eCommerce PPC Measures of Success
Investing in pay per click (PPC) campaigns can be a great way to get instant brand visibility and revenue but when you’re spending money on... Continue reading...
5 Common eCommerce SEO Mistakes
It is believed that 60% of online shoppers begin their shopping experience with a search engine1. In addition to this they also visit several... Continue reading...
ThoughtShift and Calumet Announced DRUM Search Awards Finalists 2016
ThoughtShift has been announced as a finalist in The Drum Search Awards 2016 for work on Calumet’s integrated search engine marketing campaign... Continue reading...
What is HTTP/2 and Why is it Important?
Find out about the latest HTTP update and what it could mean for the future of your online business.... Continue reading...
6 Sexiest eCommerce SEO Metrics
When you’re working on a site with tens of thousands of pages, how do you showcase your eCommerce SEO prowess and demonstrate the most... Continue reading...
Google Analytics’ User Explorer Tool: Why eCommerce Managers Are Excited
If you’ve had the pleasure of Google beta testing on you, then you may have recently come across the new User Explorer feature in Google... Continue reading...
Scaling Facebook Campaigns – The Right Way
So you've got a successful Facebook campaign. You may have read my last post on what not to do when you've found an ad set that works: quite... Continue reading...
Google Ranking Indicators and the Death of PageRank
It was recently announced that Google have finally put out to pasture their infamous algorithmic website ranking system PageRank, but what... Continue reading...