Customer Retention Strategies Using Cohort Analysis
Consumer buying behaviour has certainly been changing over the years and us Marketers are often challenged to rethink ‘best practice’ and... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Facebook Ads Split Testing: Part 2
If you’ve read my last blog post then no doubt you will be well aware of the issues faced when A/B testing Facebook ads (if you haven’t then... Continue reading...
Retail, eCommerce and Brexit in 2017
As we put to bed the mayhem of 2016, it has never been more important to thoroughly research the potential changes in retail in the UK. Before... Continue reading...
How to Succeed in a Micro-Moment World – I Want to Buy
Marketing, it’s all about getting into the head space of your buyers. That’s where micro-moments come into play, intent driven moments that... Continue reading...
ThoughtShift and Calumet Photographic Named as Finalists in the CIM Marketing Excellence Awards 2017
ThoughtShift has been shortlisted for work with leading photographic equipment retailer Calumet Photographic in the Best Use of Digital... Continue reading...
How to Stay Relevant in the Fashion eCommerce Market
In an ever-changing fashion world where Instagram is replacing magazine editorials and runway collections are becoming instantly shoppable,... Continue reading...
How to Build a Shop with 1,000 Front Doors
Step into any high-street shop and you step into a military-grade controlled experience. From the window display on, the sciences of store... Continue reading...
How to Split Test Facebook Ads
Anyone who knows anything about performance marketing will understand that split testing is an intrinsic part of running any paid media... Continue reading...
5 Questions to Ask Your Digital Marketing Agency
As we say goodbye to 2016 and welcome in 2017, January is often the time in which the past year is re-examined in detail looking at the... Continue reading...
How to Take Advantage of Near Me Search Queries
Over the last 2 years we have witnessed a significant shift in terms of how users are searching and using the internet with smartphones becoming... Continue reading...
Reverse Advent Calendar Challenge Raises 180kg of Food Donations for Whitehawk Food Bank
Throughout December 2016 ThoughtShift took part in a Reverse Advent Calendar Challenge to increase food donations for the Whitehawk Food Bank... Continue reading...
Health, Wellness and Fitness Digital Trends and Stats for 2017
2016 saw consumers strive for self-improvement more than ever before. Fitness, health and wellbeing products were some of the most prevalent... Continue reading...