All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Google has been tailoring its search results based on what it knows about users since 2005, when personalised search launched for people signed... Continue reading...
There is a big debate taking place in the SEO World at the moment, strongly advocated by one individual in particular by the name of Rand... Continue reading...
Since the Panda update of 2011, there are two words that still send shudders through many site owners, marketers and stop conversations in their... Continue reading...
Last month I wrote about the Second-Screeners trend and laid out why you should be keeping this segment of your target audience central to your... Continue reading...
Google Ads introduced new metrics to measure search engine visibility in November, which can be found in the Competitive Metrics section when... Continue reading...
Introducing Alexandra Coutts, our Head of Digital. Let’s find out some more about her job, how she got here and her likes and dislikes as a... Continue reading...
Finally, December has arrived.Each passing year the countdown to Christmas appears to be getting longer as city centres and high street shops... Continue reading...
Advertising keyword match types from Google…there have been many. We started with exact, broad and phrase. Then we could opt to include close... Continue reading...
Since the emergence of the smartphone we have witnessed some fascinating changes, both in the way in which users search, and what Google has... Continue reading...
At a time when uncertainty is shaping the housing market in the UK and US, our recent research into 2018’s home improvement trends revealed... Continue reading...
You will have seen Google’s recent major update from Google to their definition and usage of an ‘exact match’ term, but if you haven’t,... Continue reading...
We are thrilled to announce ThoughtShift will be running its Reverse Advent Calendar for its third consecutive year. We feel it’s so important... Continue reading...