Helen Trendell

Helen Trendell - Managing Director & Co-Founder

Helen Trendell is Co-Founder and MD at ThoughtShift, a multi-award winning digital marketing agency specialising in ecommerce. Working in digital marketing since 2000, Helen has led high growth digital marketing, SEO, PPC and social media strategies for brands including The Body Shop, Visa, uSwitch, Oliver Bonas and Halifax. Helen advises entrepreneurs and marketing teams on how they can achieve their potential through smarter digital marketing.

Helen's posts:

Global Giveaway: Free Digital Marketing Training for Purpose-Driven Brand Teams

Well hello there! Guess what? We at ThoughtShift - the award-winning digital performance marketing wizards known for collaborating with... Continue reading...

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ThoughtShift is a 2024 Google Ads Premier Partner Agency

We’re delighted to announce that the hard work of our PPC consultants has been rewarded, with ThoughtShift retaining its Google Premier... Continue reading...

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PPC Strategies to Supercharge Sales, ROI and Positive Impact

PPC has seen a rapid pace of change within the last year and 2024 is set to accelerate even further. As a digital marketing specialist since... Continue reading...

Reinvent Your Digital Marketing to Zag When Others Zig

With unparalleled trading conditions, shrinking budgets and even higher aspirations in 2023, it may all seem overwhelming. But whilst your... Continue reading...

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Sunsetting Universal Analytics and What It Means For You

If you’ve seen a message from Google about the sunsetting of Universal Analytics urging you to move to Google Analytics 4, we’ve outlined... Continue reading...

Advanced SEO Content Marketing Strategies For Rapid Growth

If you’re looking to grow your SEO visibility, traffic and revenue as quickly as possible then you’ll need to optimise every page of your... Continue reading...

Best Ecommerce Marketing Strategies for Profitable Growth

Almost every direct-to-consumer brand owner and retail marketing leader I’ve ever spoken to has wanted the same thing… a path to profitable... Continue reading...

8 Content Marketing Myths to Avoid in Your Business

Most marketers understand the utility of search engine optimisation and content marketing strategies. Content marketing is an incredible way to... Continue reading...

Boost Your Performance With Facebook Messenger Marketing

Facebook presents a fantastic opportunity for marketers to reach their target customers. With more than 2.5 billion active users monthly, the... Continue reading...

7 Ways to Increase Your Ecommerce Sales Using Email

Email is one of the best ways of reaching out to your list, and a strong email campaign can substantially increase engagement. These are some of... Continue reading...

How Much is Shoppable Instagram Affecting the Jewellery Industry?

Last year, social media and shopping became one as Instagram announced that it had launched a shopping service on its platform. This means that... Continue reading...