Google+ Pages, Google+ Local, Google Places – What’s going on here?

Google is in the process of working to evolve its map listings and reviews so that they are more interactive and useful to users. This is still... Continue reading...

How to Get More Followers on Twitter for Businesses

As my lovely colleague Tracy pointed out at the beginning of her blogpost Why Twitter is Fab for Charities Twitter has 200 million active users... Continue reading...

How to Deal with Negative Brand Mentions and Social Media Reputation Management

We often see brands who have created social media presences, received bad feedback from their customers there and then taken the ostrich... Continue reading...

Onsite Communities Can Teach Offsite Communities (Social Media) A Thing Or Two…

Social media may be the latest mainstream digital marketing activity to be embraced by businesses big and small but it is not as unique and... Continue reading...

Google Tag Manager, Yay or Nay?

How many campaigns have been held up due to lack of IT resource and tracking implementation being at the bottom of the IT priority list? Being... Continue reading...

The Importance of Website Hierarchy for SEO

Hierarchy is defined as a system where things of greater importance are ranked more highly than things of lesser importance. People naturally... Continue reading...

Digital Careers – Live to work or work to live?

This blog post was inspired by an excellent article in the July edition of ELLE Magazine by Alexandra Jones entitled ‘Do you have to love what... Continue reading...

Is controversy the key to online success?

When it comes to developing an online content strategy there are many considerations but I think that it fundamentally comes down to two... Continue reading...

What Google’s Over-Optimisation Penalty Means For Your Website

So Search Engine Land broke the news that Matt Cutts announced at SXSW that: “The idea is basically to try and level the playing field a... Continue reading...