GDPR Digital Marketing Checklist

In preparation of the new General Data Protection Regulation (GDPR) law change coming into effect from the 25th May 2018, we’ve put together a... Continue reading...

What are the GDPR Google Analytics Data Retention Settings?

In preparation for the General Data Protection Regulation laws coming into effect on 25th May 2018, Google has been making changes to its... Continue reading...

What does GDPR mean for your Google AdWords Campaigns?

The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. What does this mean for Pay Per Click (PPC) activity? I have... Continue reading...

Hello New Google Search Console

Google's new search consoleOn 30th January Google released new Search Console in the UK. Google Search Console is a free tool which allows... Continue reading...

What Your Christmas Search Engine Marketing Strategy Should Include

For any old-hand in retail it should not be any surprise that the Christmas mania kicks-off mid-summer, product ranges are being decided upon... Continue reading...

Black Friday 2016 UK Early Analysis

Christmas for retail has been changing every year since about 2012. When to go to sale, how much to discount and whether to abstain have been... Continue reading...

Google’s Page Quality Rating Guidelines 2015

Search engine rankings are determined by a computer program that can fundamentally only follow a set of formulas or rules. However, Google is... Continue reading...

Are eCommerce Product Reviews Worth It?

As eCommerce SEO specialists our focus in the organic team at ThoughtShift is on ensuring that e-tailers get traffic from potential customers at... Continue reading...

Should we be talking about Social Media ROI?

Social media marketing is a hybrid. Word of mouth meets traditional advertising. It is both a means of enabling brand advocates to talk about... Continue reading...

Insight is POWER

Data is great. You can get lost in Google Analytics for hours pulling all sorts of interesting statistics about how users interact with your... Continue reading...

What are the SEO Implications of Google and Twitter’s latest partnership?

Search Engine Optimisation is fundamentally about making websites show up in the top of search engines. It involves a lot of work, trust and... Continue reading...

The Google Mobile Friendliness Update Impact

It has finally arrived, the 21st April has been and gone, the Mobile Friendliness Update was rolled out by Google. Did you feel it? ... Continue reading...