Natural & Holistic Health Products SEO & PPC Strategies to Grow Ecommerce Revenue
Ecommerce businesses selling natural and holistic health products must employ a robust digital marketing strategy to thrive in today’s competitive landscape. With rising consumer interest in organic, eco-friendly, and wellness-focused products, the health and wellness product market is forecasted to expand at an annual growth rate of 8.2% between 2024 and 2034. Reports estimate that the health and wellness product market will reach a total valuation of $15,982 million USD by 2034.
It is clear the opportunities are immense – but so are the challenges. This article will explore how to effectively execute SEO and PPC strategies to build brand awareness, drive traffic, and grow your ecommerce revenue.
Understanding Your Audience
When crafting an integrated SEO and PPC strategy for your holistic health business, it is imperative that you begin by understanding and defining your target audience.
Platforms like Facebook, Instagram, and Pinterest are ideal for targeting health-conscious consumers
Who are they? What are their needs, pain points and motivations for seeking a natural health product? Understanding their values and ensuring your marketing efforts reflect them is the key to a successful campaign.
SEO Strategies for Natural & Holistic Health Products
SEO is essential for gaining organic rankings to increase visibility in search engines and drive organic traffic. Here are our top SEO tactics for natural health brands.
a. Keyword Research
To maximise conversions and ecommerce revenue, focus on strategically identifying and targeting high-intent keywords. Long-tail phrases such as “natural face products for sensitive skin” or “best natural energy supplement” are excellent examples.
While securing visibility for broad, high-competition keywords with large search volumes is advantageous in the long term, these terms often require significant time and effort to rank highly—especially in the competitive health and wellness market. Instead, prioritise more specific, niche keywords that indicate a buyer is further along in the purchasing journey.
These buyers know exactly what they want and are ready to make a purchase. Targeting such intent-driven keywords typically results in higher conversion rates, increased sales, and a substantial boost in ecommerce revenue.
b. Content Marketing
Craft engaging, informative content that connects with your audience and encourages them to interact with your brand. For instance:
- Publish blog posts that highlight the benefits of your products and the science behind their ingredients.
- Share "how-to" guides or create video tutorials demonstrating how to use your products.
- Leverage social media advertising by showcasing user-generated content, customer success stories, and results from using your products. Highlight your company’s eco-friendly practices to appeal to environmentally conscious consumers.
High-quality, well-researched content builds credibility, trust, and establishes your brand as a thought leader in the natural health industry.
c. Onsite SEO Optimisation
Optimise your category pages, product pages and blog posts with your previously identified target keywords. Incorporating your target keywords into clear, well-written meta titles and descriptions, well-structured headings and high-quality images with descriptive alt text.
d. Build Quality Backlinks
Collaborate with influencers, bloggers and relevant websites in the health and wellness industry to gain authoritative backlinks. Guest posts and partnerships enhance your domain authority and benefit your organic keyword rankings.
PPC Strategies for Immediate Results
Utilise pay per click advertising for natural health brands to quickly gain visibility at the top of search results, whilst you continue to work on your website’s organic search performance. Here are our top tips for optimising your paid search campaigns for increased revenue and returns.
a. Google Ads Campaigns
Build out strategic Google Ads campaigns following best practices to increase sales, revenue, and ROAS. Focus on high purchase intent search terms such as “buy organic skincare products” or “where to buy holistic health supplements.” Utilize all advertising space available, such as implementing sitelinks, call-out extensions, structured snippets, and review extensions to improve ad strength and increase click-through rates.
b. Social Media Advertising
Platforms like Facebook, Instagram, and Pinterest are ideal for targeting health-conscious consumers. Use visually appealing images and compelling ad copy to highlight your product’s benefits. Build well-targeted audiences that define niche demographics such as eco-conscious millennials or parents looking for natural remedies for their children.
c. Retargeting
Convert browsers into buyers by retargeting them with ads showcasing the products they have previously viewed. Offer limited-time discounts or free shipping to encourage purchases.
d. Leverage Shopping Ads
Google Shopping Ads and Bing Shopping Ads display your products with images and prices directly in search results, offering an excellent way to grab attention and drive conversions.
Focus on E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness
To achieve strong rankings on Google’s SERPs, your website’s content strategy must effectively demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), particularly in sensitive industries like health. To meet these standards:
- Develop Detailed "About Us" and "Contact" Pages: Provide transparency about your brand’s mission, values, and team. Include clear contact information to build trust and credibility.
- Highlight Customer Reviews and Testimonials: Display authentic feedback and success stories prominently across your site to reinforce social proof.
- Use Accurate, Well-Researched Product Descriptions: Include detailed explanations of product features and benefits, backed by credible sources. Showcase any certifications, accreditations, or industry awards to establish trust and authority.
Adhering to E-E-A-T guidelines not only improves search engine rankings but also builds customer confidence, strengthening your brand's reputation in the competitive health and wellness market.
Measure, Optimise, Repeat
Digital marketing isn’t a one-and-done process. Use analytics tools like Google Analytics, Google Ads Manager, and social media insights to track performance. Continuously test and optimise your campaigns to maximise ROI.
Trends to Watch in 2025
- Personalised wellness: Consumers increasingly expect tailored health solutions based on individual preferences or needs. This includes AI-driven tools for personalised recommendations in supplements, vitamins, or skincare. Offering quizzes or custom plans can enhance customer satisfaction and loyalty.
- Integration of Mental Wellness: The focus on holistic health includes mental well-being. Products and content that address emotional health, such as mindfulness tools, or stress-relief kits, are expected to grow in demand.
- Sustainability and Ethical Practices: Transparent sourcing, upcycling, and eco-friendly products will remain critical as consumers prioritise brands that align with their environmental values. Sustainable packaging and carbon-neutral processes can serve as major differentiators.
Conclusion
Growing ecommerce revenue in the natural and holistic health industry requires a balanced blend of organic SEO and targeted PPC strategies. By understanding your audience, creating valuable content, and strategically leveraging paid ads, you can build a thriving online presence and drive long-term success. Ready to grow your natural health ecommerce brand? Schedule a free digital performance consultation for a customised SEO and PPC strategy tailored to your business goals!